What’s the difference between buying contractor leads versus appointments? Basically it’s the difference between making money or throwing it away. It is really that simple, sort of.
If you are a residential contractor you know that you only buy contractor leads to generate homeowner appointments. Afterwards, your sales staff converts a percentage of these homeowner appointments into projects that ultimately result in revenue for your contractor business.
This is a sales process that is well understood by most residential contractors. However, understanding the dynamics associated with this sales process is not as clear to many contractors.
There are several key points to mention in passing. Firstly, the percentage of conversion of contractor leads versus appointments and their related costs. Secondly, the percentage of conversion of homeowner appointments into signed contractor projects with their costs and resulting revenue.
Let’s review aspects of contractor leads versus appointments to determine what might be a better marketing option for your particular business. Afterwards you might reach the conclusion that the way your conducting business may not be the smartest or most profitable way of doing so.
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