CONTRACTOR LIVE TRANSFERS
Contractor live transfers can be the ultimate way to jump start your contractor company sales. They can be an expensive marketing investment, so make sure that your company takes full advantage of their sales potential. In brief, make contractor live transfer appointments pay off well.
If you are a residential contractor you know that you only buy contractor leads to generate homeowner appointments. So, if you can buy pre-scheduled homeowner appointments, transferred directly to your sales staff, there are potentially lots of benefits.
Let’s review to determine whether contractor live transfers are the right marketing option for your particular business. You may then reach the conclusion that this marketing option should be part of your overall marketing strategy.
CONTRACTOR LIVE TRANSFERS – OVERVIEW
Each residential contractor has some type of sales process to get new sales opportunities. Basically this starts with the sales staff prospecting for leads, then qualifying these leads into prospects and then filtering these prospects into sales opportunities which are your homeowner appointments.
Investing in contractor live transfers eliminates the above sales process entirely. Specifically a portion of your company’s appointment setting process can be outsourced to a third-party service provider.
Let’s discuss how best to leverage the marketing option of using contractor live transfer within your existing sales process. Afterwards you will likely find that your sales staff will be enthusiastic supporters of your making this decision. Basically because there will be more homeowner sales appointments.
1 – What Are They And How Do They Work?
Contractor live transfers are pre-qualified homeowners that wish to immediately talk with a local contractor about their project needs. Because the homeowner has been pre-qualified via telephone by a call center agent and has pre-scheduled an on-site appointment, it is considered to be the highest interest level contractor sales opportunity.
The process follows these general steps:
- The call-center agent filters the homeowner sales opportunity using the contractor’s specific requirements (service type, location, project start time, etc.).
- A warm live transfer call is made to the contractor’s internal sales staff.
- A live introduction of the homeowner to the contractor’s internal sales staff is performed.
- Simultaneously the call-center agent electronically passes the homeowner’s contact and pre-scheduled on-site appointment information.
2 – Contractor Live Transfer Appointments – Benefits
Any experienced residential contractor understands painfully well the wide variety of quality in sales leads. Basically this quality ranges across the spectrum from a complete waste of your sales staff’s time to a slam dunk sale.
Following are various benefits to a contractor company leveraging the marketing option of contractor live transfers.
The contractor’s internal sales staff connects with the homeowner the moment that they are emotionally committed to receiving additional information. As a result there is a greater likelihood of converting the sales appointment into a sale.
There is a 100% contact rate between the homeowner and the contractor sales staff. Consequently your internal sales staff is more motivated and productive.
There is complete transparency in the sales process and communication. Accordingly, the contractor can assess the performance of it’s internal sales staff. Additionally the quality of the contractor live transfers can be assessed.
The contractor’s sales staff has exclusivity of the homeowner’s mind share during the course of their telephone conversation. In other words, with the pre-scheduled appointment already in place, there is less likelihood of other local competitor visits. Correspondingly, this results in increased homeowner site visit sales conversions.
Contractor Revenue And Profitability
As previously mentioned, a contractor chooses to outsource a portion of their internal appointment setting process for various reasons. Generally this is done to leverage the expertise, infrastructure and cost savings of the service provider.
Hence the direct cost to the contractor company is quantifiable, lower and likely higher in quality. As a matter of fact, few contractor companies can assign a direct cost to generate a homeowner appointment.
The contractor’s internal and field sales staff will be more productive using contractor live transfers for reasons previously mentioned. Consequently this will educe administrative and sales personnel costs.
Also there is an increase in the percentage of homeowner appointments converted to sales. As a result this produces a higher return on the marketing investment.
3 – Contractor Live Transfers -So, Should I Buy?
Well, setting up contractor appointments is your end-goal, isn’t it? So, buying live transfers will work for a contractor. Certainly, as long as you get a better return on your investment than having your internal sales staff generate them.
A contractor will need to track ALL THE COSTS related to generating an internal homeowner appointment. Conversely, the cost of purchasing a contractor live transfer appointment from a third-party provider is clearly known and visible.
Also you will need to track the quality of the homeowner appointments using the percentage of sales conversion as a metric. Because, all homeowner appointments flow from your internal sales staff, the results should be approximately the same.
WHY WE ARE DIFFERENT
Home Improvement Helpers has provided residential contractor project leads to national building and construction suppliers for more than five years. They have used these leads as a means to recruit and incentivize contractors to purchase their products.
For them offering home improvement leads has been a good marketing strategy. Their business is selling construction products, not the production of quality home improvement leads.
These leads are passed to multiple contractors over an extended period of time. Consequently, they waste a contractor’s time and resources because they chase homeowner projects that have been picked over.
We do not sell construction supplies or burned out home improvement leads to multiple contractors. We simply offer high quality, economical telephone-verified sales opportunities to residential contractors.
These telephone-verified sales opportunities provide residential contractors a greater chance of closing business with a homeowner. They complement a residential contractor’s current marketing activities to generate new business.
We believe that our home improvement leads offer a residential contractor the lowest cost, highest return on investment to generate new business.
READY TO GROW YOUR BUSINESS?
Call us at 919-794-8443 or Get Started today.
We understand that your marketing needs are unique to your business. Therefore you should talk with one of our representatives to see if exclusive, telephone-verified sales opportunities from Home Improvement Helpers are a good fit for your contracting business.