Exclusive home improvement leads are key to the success of any residential contractor’s sales revenue. If they are of high quality and properly leveraged by the contractor’s sales staff, they represent significant future home improvement and remodeling projects. Their worth to a residential contractor can not be underestimated.
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For a residential contractor, repeat business is key to long-term sales and success. All businesses, residential contractors included, need customers. Basically the customers are the business.
So why do many residential contractors tend to invest more time and resources on customer acquisition versus customer retention? By comparison, it is NOT a wise investment on your part if your goal is to grow your contracting business and profits.
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