How are the home improvement leads generated?

We partner with a network of Internet websites where homeowners are shopping for home improvement request quotes. As part of submitting a quote request, the homeowner prospect is required to authorize a follow up contact by a third-party marketing group or contractor. Over the course of the business day, we then have our service representatives do telephone-verification of the quote request information.

For those quote requests that pass our Quality Assurance review, they are then deemed leads available for distribution to our affiliate contractors. Our service representatives then send an email advisory to a qualifying contractor (territory location and lead type) of the opportunity to purchase the home improvement lead.

The sooner a contractor decides on purchasing the home improvement lead, the sooner the full contents of the lead is available for contacting the homeowner and beginning the quotation and sales process.

No incentive-based methods are used to generate home improvement leads.

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